

End-to end design
User research
User Interviews
Information Architecture
Wireframes
High-Fidelity Prototype

Over 40 participants from diverse backgrounds provided their insights, which helped me understand the users' true needs.
The previous UI was cluttered and required a high cognitive load, making it difficult for users to navigate.

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Given the website's diverse user base, ranging from ages 16 to 80 and beyond, developing multiple personas was essential to create an inclusive and equitable design.